Post by sakibkhan54 on Mar 14, 2024 7:18:50 GMT 4
should be evaluated are: Senior management commitment: the commitment and knowledge of the importance of social networks by senior management. Existence of a budget for social networks: the existence or not of a budget for the management of social networks. Existence of social media strategy: it is identified if there is already a written social media strategy that is being followed. Carrying out campaigns on social networks: it is identified if campaigns have been carried out on social networks. Analysis of reputation in social networks: the reputation monitoring tools reviewed in chapter are used to carry out this analysis.
Analysis of the company's presence on social networks: an analysis of the company's accounts on social networks is carried out and how they are managed and the interaction they achieve with their audience will be identified. Evaluation of metrics used in social networks: an inventory is made of all the indicators that the company uses to measure its management in social networks and its results are evaluated. Analysis of the integration of the Fax List website with social networks: the integration of the website with the different social networks is established. Some forms of integration are: “follow us on” buttons, a space for the latest tweets and posts. ...
Identification of the audience It is evaluated whether the audience to which the social networks are directed is known. It identifies whether the company has segmented its audience with aspects associated with their age, , tastes and preferences. It is identified whether the content generated is of interest to that audience. ... Social network environment diagnosis Social network environments are factors external to the company and on which the company's strategies have no influence. The environments are evaluated in the country in which the social media strategy is to be designed. Some aspects of the environments that must be evaluated are: Technological
Analysis of the company's presence on social networks: an analysis of the company's accounts on social networks is carried out and how they are managed and the interaction they achieve with their audience will be identified. Evaluation of metrics used in social networks: an inventory is made of all the indicators that the company uses to measure its management in social networks and its results are evaluated. Analysis of the integration of the Fax List website with social networks: the integration of the website with the different social networks is established. Some forms of integration are: “follow us on” buttons, a space for the latest tweets and posts. ...
Identification of the audience It is evaluated whether the audience to which the social networks are directed is known. It identifies whether the company has segmented its audience with aspects associated with their age, , tastes and preferences. It is identified whether the content generated is of interest to that audience. ... Social network environment diagnosis Social network environments are factors external to the company and on which the company's strategies have no influence. The environments are evaluated in the country in which the social media strategy is to be designed. Some aspects of the environments that must be evaluated are: Technological