Post by sakibkhan51 on Feb 28, 2024 10:21:44 GMT 4
Both cinema and TV have been two generalist means of communication since their birth. They deal with broad-spectrum topics that involve a large portion of interested people. Therefore, the ease with which it is possible to reach the public constitutes an opportunity for many brands, which want to exploit the opportunity. But it has not always been easy to regulate the agreements made. There has often been talk of misleading advertising to the detriment of consumers who are unaware of everything. To date, in Italy, Legislative Decree 44/2010 is considered on the subject which transcribes the European legislation according to which product placement in TV or cinema productions is permitted provided that in the credits there are specific indications on the brands present and that no there are narrative interruptions linked to that same product . Additionally, promotional references to drugs or tobacco are prohibited.
But where is the advantage of product placement? Product positioning In product placement, the benefits will always be greater than the costs . Brands try to promote their products through cinema and TV to limit costs, reach a diversified audience Morocco Phone Number and associate the brand image with a more casual context. Furthermore, it becomes easier for the consumer to identify with the plot and the character/actor with whom the product is associated. The result is to have a more plausible context than one might believe. Indeed, in some cases, the context is constructed ad hoc and thus it is possible to bring it closer to the consumer so that the product used in the drama becomes a consumer product in reality. A case in point is Duff beer . How Duff Beer was born from Product Placement It represents reverse Product Placement . It was the satirical cartoon “ The Simpsons ” that made Duff beer a real product .
In fact, the protagonist Homer is an inveterate drinker, despite Duff beer being the imitation representation of American commercial beers. Thus, inspired by the many admirers of the series and to prevent forms of replication, the cinema giant Fox sold the reproduction rights to the Mexican Rodrigo Conteras who has marketed it since 2008. Final thoughts At the end of this reading, I believe that we will gradually overcome the "witch hunt" of product placement. Even if in Italy there will still be some way to go . In my opinion, the battles for consumer protection should be concentrated on knowing the origin of the products or their true production chain, thus bringing a gesture of transparency and true commitment from the guarantor authorities to reduce many crimes and contribute to consumer awareness . We should overcome the idea that consumers are naive. For this reason, product placement through films, TV series or game streaming is welcome.
But where is the advantage of product placement? Product positioning In product placement, the benefits will always be greater than the costs . Brands try to promote their products through cinema and TV to limit costs, reach a diversified audience Morocco Phone Number and associate the brand image with a more casual context. Furthermore, it becomes easier for the consumer to identify with the plot and the character/actor with whom the product is associated. The result is to have a more plausible context than one might believe. Indeed, in some cases, the context is constructed ad hoc and thus it is possible to bring it closer to the consumer so that the product used in the drama becomes a consumer product in reality. A case in point is Duff beer . How Duff Beer was born from Product Placement It represents reverse Product Placement . It was the satirical cartoon “ The Simpsons ” that made Duff beer a real product .
In fact, the protagonist Homer is an inveterate drinker, despite Duff beer being the imitation representation of American commercial beers. Thus, inspired by the many admirers of the series and to prevent forms of replication, the cinema giant Fox sold the reproduction rights to the Mexican Rodrigo Conteras who has marketed it since 2008. Final thoughts At the end of this reading, I believe that we will gradually overcome the "witch hunt" of product placement. Even if in Italy there will still be some way to go . In my opinion, the battles for consumer protection should be concentrated on knowing the origin of the products or their true production chain, thus bringing a gesture of transparency and true commitment from the guarantor authorities to reduce many crimes and contribute to consumer awareness . We should overcome the idea that consumers are naive. For this reason, product placement through films, TV series or game streaming is welcome.