Strategic alliances are a critical

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Trend – Inter-company Collaboration In the world of online B B commerce, element that drives growth and innovation. Strategic alliances can drive growth in online B B , providing examples of successful collaborations and detailing the steps to establishing effective collaborative relationships. How Strategic Partnerships Can Drive Growth in Online B B First, it is essential to understand how strategic alliances can be leveraged in the online B B space. When two companies decide to collaborate, resources, knowledge and experiences are combined.