Post by account_disabled on Mar 12, 2024 9:42:36 GMT 4
” Nearly 4 in 10 Gen Zers say they want brands to be socially responsible, while 3 in 10 say they want them to contribute to their local community. I believe that this study indicates a partial, but interesting fact; I don't believe that this young and influential generation can be labeled or limited in common behaviors. However, we do not know them because they do not act in groups as previous generations did. The only thing we know about them is that they are extremely familiar with technology, they listen to you if you represent a departure from everything that came before and you convince them if you are useful, ethical and keep your promises. But when it does, it's surprisingly effective. Placebos change performance, cure diseases, make food taste better, make us buy an exclusive car or follow the influencer just because he has a large following. Statistics, data or objective assessments rarely work. We are human beings; it is unlikely that we will remain impassive to suggestions. It is the story, the one we tell others (or ourselves) that has enormous power.
It is no mystery that the value of a product, a service or a person is Canada Phone Number conditioned by the context, perceptions and social relevance in which it is inserted. In recent years it has been widely demonstrated how information from the environment influences our expectations relating to value and, in turn, the way in which we live experiences in a variety of sensory aspects, such as pain, sight, smell, hearing and taste. In 2017, scientists confirmed what everyone had long suspected: that bottle of wine will taste better if you think it costs a lot. In research published in Nature , scientists say they have identified the neural mechanism by which the placebo effect occurs in marketing activities. Researchers at the University of Bonn asked 30 people to taste samples of three different wines. Before each tasting, everyone was told how much the wine would cost: 3, 6 or 18 euros per bottle.
In reality, each of the three wines was identical and came from a bottle of medium-quality red sold in the supermarket for 12 euros. Respondents rated the samples that they were told were more expensive as better. Regardless of whether they had to "pay" for the tastings or not. Marketing works like this; it consists in increasing the value, creating the suggestion, inserting the magic into the story. A cookie can bring the family together, a certain watch makes you unique and if that bottle of wine costs a lot it means it's better. Placebos work because our rationality settles where our belief begins. Without some sort of conscious or subconscious trigger , the placebo effect does not kick in.
It is no mystery that the value of a product, a service or a person is Canada Phone Number conditioned by the context, perceptions and social relevance in which it is inserted. In recent years it has been widely demonstrated how information from the environment influences our expectations relating to value and, in turn, the way in which we live experiences in a variety of sensory aspects, such as pain, sight, smell, hearing and taste. In 2017, scientists confirmed what everyone had long suspected: that bottle of wine will taste better if you think it costs a lot. In research published in Nature , scientists say they have identified the neural mechanism by which the placebo effect occurs in marketing activities. Researchers at the University of Bonn asked 30 people to taste samples of three different wines. Before each tasting, everyone was told how much the wine would cost: 3, 6 or 18 euros per bottle.
In reality, each of the three wines was identical and came from a bottle of medium-quality red sold in the supermarket for 12 euros. Respondents rated the samples that they were told were more expensive as better. Regardless of whether they had to "pay" for the tastings or not. Marketing works like this; it consists in increasing the value, creating the suggestion, inserting the magic into the story. A cookie can bring the family together, a certain watch makes you unique and if that bottle of wine costs a lot it means it's better. Placebos work because our rationality settles where our belief begins. Without some sort of conscious or subconscious trigger , the placebo effect does not kick in.