Post by khatunrita309 on Mar 11, 2024 13:18:58 GMT 4
New graphic layouts, and more, at Big G. Google.com has in fact removed Carousel , the horizontal black bar that presented search results for hotels, restaurants and nightclubs in images. But what awaits us in its place in US search results (and perhaps soon in the rest of the world too)? It's official: the Carousel interface, which appeared in June 2013 (we talked about it in the article Hotels, Google Carousel & PPC image extensions: how to deal with the new Google storm ), and released only in the United States, will no longer be visible, at least not for geolocalized activities. If any of you have forgotten what the Carousel looks like, here's an example: (hover over the image to enlarge) In the new SERPs visible in the US we now find a completely new setting , which changes things a lot, especially for hotels. Doing a generic search for hotels we will have in order of appearance: Adwords Sponsored Ads 3-pack box (a box with 3 hotels) with rates taken from Google HPA 'See more results' link to access more search results Organic results Note that the maps have been completely removed .
When the user clicks on one of the three hotels listed in the central "3-pack box", a company profile page opens. The box is similar to the knowledge graph that appears for brand searches but with a significant variation, right in the center of the page: the Google HPA sponsored ads that appear immediately under the hotel address and before the reviews. The link to the hotel's official website is there, but it is in the background compared to the rest. If, however, the user prefers to explore a wider range of results, by clicking on 'More results' he will see a form appear which Industry Email List describe as a simplified version of Google Hotel Finder. Next to it, on the right, appears the map, no longer visible on the initial SERP. Do the new SERPs favor paid results? Of course, it must be said that Google Carousel has always had quite a few detractors, because it has always been considered a disharmonious graphic element compared to the rest of the SERP, but we obviously don't think that it could be a purely 'aesthetic' operation. The new layout of the results unequivocally favors paid results. For now it is not yet possible to comment on the variables that could favor the appearance of the hotel in the '3-pack box' , therefore the only sure path for visibility on the SERP seems to be linked to sponsored adverts.
Strengthening brand protection campaigns on Google Adwords can allow you to exit before the new box and guarantee effective visibility among search results Investing in Google HPA : competition with the intermediation giants makes it necessary to implement protection measures also on the business profile page, where HPA results appear. To check whether these changes will have a more or less strong impact on traffic to the site, note the date of November 13th in Google Analytics. From prices to checking availability for the desired dates, the completeness of information offered on Google could in fact have a strong impact on how users click and arrive on your official website. For further information on Google HPA, during our panel at the next BTO we will present the first data from the experimentation carried out so far as a Google partner agency. Don't miss the panel "SELLING ON METASEARCH IN ITALY: how it's done and what really works" by Sergio Farinelli, which will be held on 3 December - DAY 2 in #4 Focus Hall at 3.20pm. A speech to understand how to use meta search engines from the point of view of the independent Italian hotel. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Hotels and SERP: goodbye Google Carousel, here are the new search results Tags: disintermediation , google carousel , google hotel price ads , google hpa , google news , pay-per-click , ppc hotel , disintermediation strategies This topic has 0 replies, 1 participant and was last updated 9 years, 3 months ago by b.rinaldi . You must be logged in to reply to this thread. Username: Password: Keep me connected Login
When the user clicks on one of the three hotels listed in the central "3-pack box", a company profile page opens. The box is similar to the knowledge graph that appears for brand searches but with a significant variation, right in the center of the page: the Google HPA sponsored ads that appear immediately under the hotel address and before the reviews. The link to the hotel's official website is there, but it is in the background compared to the rest. If, however, the user prefers to explore a wider range of results, by clicking on 'More results' he will see a form appear which Industry Email List describe as a simplified version of Google Hotel Finder. Next to it, on the right, appears the map, no longer visible on the initial SERP. Do the new SERPs favor paid results? Of course, it must be said that Google Carousel has always had quite a few detractors, because it has always been considered a disharmonious graphic element compared to the rest of the SERP, but we obviously don't think that it could be a purely 'aesthetic' operation. The new layout of the results unequivocally favors paid results. For now it is not yet possible to comment on the variables that could favor the appearance of the hotel in the '3-pack box' , therefore the only sure path for visibility on the SERP seems to be linked to sponsored adverts.
Strengthening brand protection campaigns on Google Adwords can allow you to exit before the new box and guarantee effective visibility among search results Investing in Google HPA : competition with the intermediation giants makes it necessary to implement protection measures also on the business profile page, where HPA results appear. To check whether these changes will have a more or less strong impact on traffic to the site, note the date of November 13th in Google Analytics. From prices to checking availability for the desired dates, the completeness of information offered on Google could in fact have a strong impact on how users click and arrive on your official website. For further information on Google HPA, during our panel at the next BTO we will present the first data from the experimentation carried out so far as a Google partner agency. Don't miss the panel "SELLING ON METASEARCH IN ITALY: how it's done and what really works" by Sergio Farinelli, which will be held on 3 December - DAY 2 in #4 Focus Hall at 3.20pm. A speech to understand how to use meta search engines from the point of view of the independent Italian hotel. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Hotels and SERP: goodbye Google Carousel, here are the new search results Tags: disintermediation , google carousel , google hotel price ads , google hpa , google news , pay-per-click , ppc hotel , disintermediation strategies This topic has 0 replies, 1 participant and was last updated 9 years, 3 months ago by b.rinaldi . You must be logged in to reply to this thread. Username: Password: Keep me connected Login