Post by sakibkhan50 on Feb 27, 2024 8:38:35 GMT 4
complex: what are the difficulties you have encountered so far and the benefits of your positioning strategy? Social media policies sometimes don't help our communication model, but we are learning how to best move forward. We have a public that is sensitive to the topic of intimate hygiene and is struck by the type of captivating and irreverent imagery that seeks to break the canonical mould. Ferro presents himself directly through the use of social media, trying to enter into the daily routine without being boring. Certainly a difficulty that we often encountered was that of making a more rigid audience understand the direction of the brand based on attention to oneself and with respect for those around him. Conclusion . Three pieces of advice you would give to other entrepreneurs operating in your sector? Surely to dare, you have to try if someone has an idea they have every right to try. Then trying to stand out from the crowd, coming out with a product that already exists in many different variations is certainly more difficult although not impossible. Try to look beyond your nose and look for what represents you most. Think of a product that generates curiosity or for which there is latent demand. Create a functional team of people to achieve the goal you have set yourself.
And finally “break the stereotype of the smelly alpha male”. Iron product for men's intimate hygiene Take-away from the interview with Ferro We thank the Ferro team so much for answering our questions. Before concluding and leaving you, however, we want to share with you three useful insights that we brought home by analyzing this brand 1. Think outside the box It's not always the best solution, but daring often brings positive Ecuador Mobile Number List advantages for brands. This is the reason why, by creating a solid strategy at the base, you can rethink your way of communicating from a more innovative perspective. We talk about "destructive marketing" to mean those "shocking" campaigns, "out of the box" and which leave us surprised and enchanted. However, these are campaigns that are not at all easy to manage, especially when you are the first-mover and are trying to launch into something new, never done before. It is in fact essential to know your target audience and remember the distinctive values of your brand, regardless of the consequences that will come.
A "shocking" campaign attracts attention and generates curiosity, especially in a context in which people try to establish a relationship with brands that have adopted new communication criteria that go beyond expectations and exceed the boundaries of canonical expressive methods. 2. A product is born from people, not for people Thinking about launching a product without first having immersed yourself in the context and the reference market and having understood the people to whom you communicate is like going on a boat without a compass, will you reach your destination or not? We must always immerse ourselves in the social context, before anything else, and think about people, trying to identify their needs, dreams, desires and aspirations. We need to train empathy and analyze micro-data to be able to find all the elements that represent people's identity and personality. Only in this way can we shape the value and communicative identity of our brand or product. 3. Done is better than perfect Dive in, try and experiment. We live in a world where authenticity is one of the most appreciated and sought after characteristics by people. The latter want to create an authentic dialogue with the brands whose products they purchase; they want to understand them and be understood and they want to share the same values. This is why - especially if you intend to launch a small business - go ahead and start getting your hands dirty. The most important thing to be clear from the start are your values, your vision, your mission and the philosophy that allows you to carry your brand forward. Everything else (if the foundations are strong and stable) will come by itself!
And finally “break the stereotype of the smelly alpha male”. Iron product for men's intimate hygiene Take-away from the interview with Ferro We thank the Ferro team so much for answering our questions. Before concluding and leaving you, however, we want to share with you three useful insights that we brought home by analyzing this brand 1. Think outside the box It's not always the best solution, but daring often brings positive Ecuador Mobile Number List advantages for brands. This is the reason why, by creating a solid strategy at the base, you can rethink your way of communicating from a more innovative perspective. We talk about "destructive marketing" to mean those "shocking" campaigns, "out of the box" and which leave us surprised and enchanted. However, these are campaigns that are not at all easy to manage, especially when you are the first-mover and are trying to launch into something new, never done before. It is in fact essential to know your target audience and remember the distinctive values of your brand, regardless of the consequences that will come.
A "shocking" campaign attracts attention and generates curiosity, especially in a context in which people try to establish a relationship with brands that have adopted new communication criteria that go beyond expectations and exceed the boundaries of canonical expressive methods. 2. A product is born from people, not for people Thinking about launching a product without first having immersed yourself in the context and the reference market and having understood the people to whom you communicate is like going on a boat without a compass, will you reach your destination or not? We must always immerse ourselves in the social context, before anything else, and think about people, trying to identify their needs, dreams, desires and aspirations. We need to train empathy and analyze micro-data to be able to find all the elements that represent people's identity and personality. Only in this way can we shape the value and communicative identity of our brand or product. 3. Done is better than perfect Dive in, try and experiment. We live in a world where authenticity is one of the most appreciated and sought after characteristics by people. The latter want to create an authentic dialogue with the brands whose products they purchase; they want to understand them and be understood and they want to share the same values. This is why - especially if you intend to launch a small business - go ahead and start getting your hands dirty. The most important thing to be clear from the start are your values, your vision, your mission and the philosophy that allows you to carry your brand forward. Everything else (if the foundations are strong and stable) will come by itself!