Post by sakibkhan49 on Feb 25, 2024 10:39:13 GMT 4
How many times have you laughed at your phone screen after seeing an advertisement? Or thinking “this post is speaking to me”. If this has happened to you too, you have probably come across a brand with a strong personality. Today we try to give a name to this phenomenon: let's talk about tone of voice ! Tone of Voice: let's find out what it is The tone of voice (ToV) is the way through which the company communicates its offer and its identity externally. In fact, it is not enough to simply define the value proposition and identify the values that characterize the company mission: communicating the identity of the brand and the company is an essential step to make our products and services known without there being differences between who we are and how we appear.
In marketing, communicating your identity occurs in different ways. Through the colours, the contents, the means of communication and, also, through the text , i.e. the choice of all those semantic, linguistic and lexical expressions that compose it. The tone of voice is part of the last of these methods, becoming an important step in the copywriting strategy. But be careful: the tone of voice does not refer so much to what we Chinese UK Phone Number List say but to how we communicate . For this reason, the question to ask yourself to choose the tone of voice in line with your identity is not what we want to communicate but, above all, how do we want to communicate it? How do we want our audience to perceive us and to whom do we communicate? Because it is important? Defining your ToV influences the public's perception of you. Just as happens in interpersonal relationships, the way we talk about a brand brings us closer or distances us and contributes to forming the idea we ourselves have of that brand. Let's see in four essential points why it is important to consciously choose the way in which to communicate.
It makes the brand human The tone of voice allows us to speak in a direct and empathetic, institutional or professional manner depending on who we are and the values we want to convey , helping us to bring them outside. In this way, a company or brand goes from simply offering products or services to becoming a friend to talk to, who knows its interlocutors and leads a lifestyle similar to that of its customers. Establishes contact with the target If it is true that companies talk to us, the tone of voice is one of the elements that allows us to get closer to the customer by building a relationship of trust with him that lasts over time. Not only that, the use of targeted expressions and an effectively constructed tone of voice is also useful for making us known to new customers and repositioning our image.
In marketing, communicating your identity occurs in different ways. Through the colours, the contents, the means of communication and, also, through the text , i.e. the choice of all those semantic, linguistic and lexical expressions that compose it. The tone of voice is part of the last of these methods, becoming an important step in the copywriting strategy. But be careful: the tone of voice does not refer so much to what we Chinese UK Phone Number List say but to how we communicate . For this reason, the question to ask yourself to choose the tone of voice in line with your identity is not what we want to communicate but, above all, how do we want to communicate it? How do we want our audience to perceive us and to whom do we communicate? Because it is important? Defining your ToV influences the public's perception of you. Just as happens in interpersonal relationships, the way we talk about a brand brings us closer or distances us and contributes to forming the idea we ourselves have of that brand. Let's see in four essential points why it is important to consciously choose the way in which to communicate.
It makes the brand human The tone of voice allows us to speak in a direct and empathetic, institutional or professional manner depending on who we are and the values we want to convey , helping us to bring them outside. In this way, a company or brand goes from simply offering products or services to becoming a friend to talk to, who knows its interlocutors and leads a lifestyle similar to that of its customers. Establishes contact with the target If it is true that companies talk to us, the tone of voice is one of the elements that allows us to get closer to the customer by building a relationship of trust with him that lasts over time. Not only that, the use of targeted expressions and an effectively constructed tone of voice is also useful for making us known to new customers and repositioning our image.